SYNERGOS

Campaign Decoded
A logo that looked like the city, a promise that read like a hook, and a feed that never stopped delivering.

We know a great campaign when we see one, and Zohran Mamdani's was a textbook example.
Get in touch. We’ve got a few ideas up our sleeves.

Remember the last time you dived into a Google search result for an answer? Perhaps not, because the AI-generated summaries at the top likely have you covered. AI overviews are causing an SEO rethink, and understanding how to look beyond your website for visibility is just as critical as emphasising value for the user.

Read our CEO and founder, Vishal Rajani’s thoughts on how AI’s influence on search can open opportunities elsewhere.

AI BRIEF Exclusive | Vishal Rajani of Synergos: Search is evolving, not ending—adapt with agility, clarity, and user-focused strategies Vishal Rajani on AI Overviews' impact on SEO, traffic drops, and why brands must focus on value-driven, audience-first content.