Paramarsh

In 2019 the OTT industry was worth 712 million USD and is estimated to grow at a CAGR of 39.2% and estimated to be 4 billion USD by 2024 making India the fastest growing OTT market in the world. The two of the biggest players in the industry are Amazon Prime Video and Netflix. On one hand there is Prime Video, with a diverse variety of content from originals to sports and astrophysics documentaries, battling with Netflix which has a huge content base in digital streaming. In this edition of Strategic Saturday let's have a look at this new-age rivalry between the two.

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A few years back, there were very few names when it came to music streaming services. However, with the coming of Reliance Jio, the market surely changed as video and music streaming service became commonplace. The result was the launch of a lot of music streaming services. The market saw applications like Saavn, Wynk Music by Airtel and now Spotify is ruling over the audience.

JioSaavn’s music streaming app has grown enough to compete with Spotify owing to its features like lyrics, and others. The chips also fall towards Spotify in the case of pricing as well. But, for one who is a Spotify user, quality music recommendation and music discovery along with playlists are the features that are definitely going to win hearts of the music lovers.

Tough choice remains for both the apps but then sustaining in such a fierce competition is highly profitable.
JioSaavn Spotify

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