Use Case Podcast

Decoy pricing is a way to “force” customer choice. Were you able to spot the decoy in the last example?

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Ever wondered how Vistara airlines got its name?

Building brands like Airtel, Vistara and Infosys, with Meeta Malhotra of The Hard Copy Listen now (31 min) | The art of building big brands in an Indian context We’re here with yet another episode of the Use Case podcast. And this time we have with us Meeta Malhotra, the founder of The Hard Copy, a magazine that focuses on design, growth, and innovation in India.