Sand Devs

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How Apple's iOS 15 Could Impact Email Marketers

When an open rate is high, it hints that your subject line did its job to pull readers, you're sending emails at the most engaging time of day, or your subscribers are eagerly waiting to get your content in their inbox. When it's low, it signals that your email subscribers might not even be reading your content.

But, now, the way email marketers leverage open rates could change with Apple's recently announced iOS 15 privacy features.

At Apple's Worldwide Developers Conference in June, the company announced a rollout of a handful of new iOS 15 privacy features that will include:

𝗠𝗮𝗶𝗹 𝗣𝗿𝗶𝘃𝗮𝗰𝘆 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 (𝗙𝗿𝗲𝗲): According to reports from Litmus, those with early access to iOS 15, and other tech journalists, Apple Mail will allow users to opt in to mail privacy features that mask IP addresses and block third parties from tracking email opens or other IP data.

𝗶𝗖𝗹𝗼𝘂𝗱+ (𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻): An iCloud subscription with additional privacy features including a VPN-like Private Relay feature, which prevents sites from tracking Safari users who opt-in and allows users to see which websites they're sending information to.

𝗛𝗶𝗱𝗲 𝗠𝘆 𝗘𝗺𝗮𝗶𝗹 (𝘄𝗶𝘁𝗵𝗶𝗻 𝗶𝗖𝗹𝗼𝘂𝗱+): An email address-cloaking feature that enables users to give sites a "fake" email address. While promotional emails sent from the brand to the fake address will still go to someone's inbox and shouldn't impact important communication, brands will not be able to see the person's real address unless the contact shares it.

While the paid features might not create a huge impact for marketers because they require users to buy a service, the free Apple Mail privacy feature has already caused a stir in the marketing community.

Contact us now:
Phone: +91 9182580663
Email: [email protected]
Website: sanddevs.com

What is a web crawler?
A web crawler — as known as web spider — is a bot that searches and indexes content on the internet. Essentially, web crawlers are responsible for understanding the content on a web page so they can retrieve it when an inquiry is made.

You might be wondering, "Who runs these web crawlers?"

Usually, web crawlers are operated by search engines with their own algorithms. The algorithm will tell the web crawler how to find relevant information in response to a search query.

A web spider will search (crawl) and categorize all web pages on the internet that it can find and is told to index. So you can tell a web crawler not to crawl your web page if you don't want it to be found on search engines.

To do this, you'd upload a robots.txt file. Essentially, a robots.txt file will tell a search engine how to crawl and index the pages on your site.

How do web crawlers work?
A web crawler works by discovering URLs, reviewing and categorizing web pages, and then adding hyperlinks on any webpage to the list of sites to crawl. Web crawlers are smart and can determine the importance of each web page.

Web crawlers are responsible for searching and indexing content online for search engines. They work by sorting and filtering through web pages so search engines understand what every web page is about. Understanding web crawlers is just one part of effective technical SEO that can improve your website’s performance significantly.

Contact us now:
Phone: +91 9182580663
Email: [email protected]
Website: sanddevs.com

Happy Father's Day to all the amazing dads.