TaToPo Digital

Did You Know, more than 60% of Google searches originate from mobile devices (Source: Marketing Evolution, 2021)

With about 3.5 billion smartphone users around the world (Techjury) and the majority of users relying on them for their day-to-day routines, it comes as no surprise that the mobile-first strategy has become a very popular approach for marketers to transform their marketing strategies and focus on mobile-driven sales and leads.

Many organizations are deciding to reshape the way they interact with their end-users through prioritizing mobile experiences and having a mobile-first approach to their strategies with the end goal of increased online engagement and ROAS.

A mobile-first approach places priority on mobile-enabled versions of websites and other applications over desktop versions and this benefits an organization by:

- Increased reach, which expands the audience
- Chances to have a higher SEO-ranking due to Google’s mobile-index update
- Relationship building with your customers & easier communication
- Improved customer experience
- Gaining critical customer data insights, which are essential for improving website performance and marketing strategies.

Are you a small business or a startup that is looking to build a compelling mobile-first strategy for your brand?

WhatsApp us at +91-96329-68868 to know more.

To know more interesting facts like this, stay tuned for next week’s post of Did You Know.