HIRO

Hiro's roundtable, industry panel has begun!

What is going to be the role of traditional SSPs in the future? Ariel Napchi, Founder & CEO at HIRO on the next stages of the SSP evolution

The SSP Evolution The supply-side platform (SSP) model has been with us for more than a decade. SSPs continue to help publishers sell their inventory more efficiently, as well as manage their relationships with multiple networks and ad buyers. But now it's time to reassess the role of the SSP.