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How to create great ads using a deck of cards.

http://www.warlock.pro/how-to-create-great-ads-using-a-deck-of-cards/

How to make a great ad? Every campaign manger faces this challenge every time campaign performance drops and he needs to come up with a new creative message. This methodology generates a mass of new killer ad fast and easy, just like playing cards…

Know your options – Understand creative impact factors such as Quality, Promise, Technique and Action
Understand the relevant ones for your product – Qualities for game offers are different than banking services. For the first one you’d like to use fun and excitement, and for the other you’d use rewarding and efficient.
Develop multiple messages and creative assets for each impact factor in your arsenal.
Test and learn what works.
Mix and match to create numerous messages that optimally trigger your audiences and drive the best engagement.

Now imagine all of this multiplied by hundreds of techniques, all connected to your campaign data as your creative optimization platform.

- See more at: http://www.warlock.pro/how-to-create-great-ads-using-a-deck-of-cards/ .vKxVk68u.dpuf

How to create great ads using a deck of cards

Great resource from medium.com for your next campaign

A word can make the whole difference link A word can make the whole difference October 8, 2015by admin 0 Comments We all know that great copy makes a huge difference in user engagement with our campaigns. Here’s an excellent article from Medium identifying the most effective words to use across your social media campaigns. Enjoy! 189 w…

An Ant or a Cheetah?
What kind of an ad person are you?

The best way to describe the transitions in the ad world today, is to divide it into two main groups.

In the right corner the Cheetahs, The classic ad people dealing with brand marketing and traditional advertising.

In the left corner the Ants, The new ad men and women dealing with digital media and performance based advertising.

But why ants and cheetahs?

The Cheetah is a skilled hunter. Its main strength derived from the ability to hunt the prey at the highest speed in nature, over 100 Kmh. However, this is also its weak spot. Its magnificent leap consumes so much energy that does not leave it enough strength for a second chance. This is why Cheetahs take their time before engaging a pursuit. They spend many hours examining the field knowing they have one chance that separates between life and death.

In contrary, the ant has a different strategy. What it misses in power and speed it compensate in mass and flexibility. The ants go out in a swarm of millions to every possible direction in search for food. When ants find a food source, they create a convoy which breaks it down and passes it back home. Those that don’t find anything will get lost and die, but their loss is insignificant compared to the power of the anthill.

The traditional ad man thinks like a cheetah. The brand strategy is built on the creation of one strong idea. Many millions invested in its success and promotion. In case it fails, implications are significant. Millions are lost and pivoting is slow and expensive. That’s why all major marketing efforts are preceded by months of planning, research and preparations. Mistakes are not acceptable, there is no 2nd chance.

In contrary, the digital ad people work like an anthill. Millions of ads, mostly not especially smart or creative are sent into the media space. Their production and media testing cost are relatively small. The good ones thrive for months and generate sales and profit to the advertisers, while the under performers are distinguished.

This is how these two species live by each other as if they are in two separate universes. Each with its advantages and disadvantages, considering it to be a given situation.

What if we could merge the benefits of both strategies? Create a new creature, smart powerful and strategic like the Cheetah, and with it pragmatic, efficient, and cost-effective like an Ant?

The new challenge of the advertising world is to combine strategy, thinking and creativity with capacity to quickly adapt in a changing environment.

Isn’t it time to start merging those worlds together?

- See more at: http://www.warlock.pro/an-ant-or-a-cheetah-2/ .aldF1LQm.dpuf

Hello World!! Hello World!!May 12, 2014by admin0 CommentsHey, We just launched and if you’re here guess you’d like to know what Warlock is all about.Our goal is simple, we’re going to make our clients the smartest they can be about their creative. We will do that by bringing clarity into the creative ingredients…