Creative House Group
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את הסרט הבא הכנו לחברת NICE.
הרעיון היה, באמצעות סרט עם קצת גרוב, להשוות את החוויה עם ובלי המוצר של NICE, ובכך להאיר את היתרונות של המוצר.
הסרט נעשה כך שהמסכים של המוצר שולבו בתוך השפה הגרפית של הסרט, מבלי שירגישו זרים לסגנון ולוויזואליות שלו.
התוצאה: אנשי המכירות מדווחים שהסרט ממש עוזר להם בפגישות, והם מבקשים עוד ועוד סרטים בסגנון.
יש משהו ממש כיף בלקוחות שמחים. אנחנו על זה.
16/01/2024
https://www.youtube.com/watch?v=vnT0V72iqZo
This character video we created gained more than 137,000 views over two quarters, and that's on top of the long version, which gained 87,000 views.
What can we learn from it?
1. Turning a feature into a character icon increases engagement.
2. Using a short version of the video to promote the landing page with the long version is a good method to gain both more exposure and engagement.
We can also learn that the NICE digital and marketing team did a great job in promoting it. Thank you Yael Sonsino Stanger and team.
Hybrid Usage Video
This video delivers its message both on mute and with sound.
Together with the Argus Cyber Security team, we wrote short titles that are long enough to understand the context of the next title.
The visuals are planned to help viewers better understand when the video is on mute.
We capture half a second per every on-screen word so viewers can read titles, but the beat of the video still works for everyone.
Thank you, Argus team: Rachel Pekin, Lital Carter-Rosenne, Noam Herzensteinn and Oron Lavi
for the opportunity to work together on such a brilliant product.
Website Elevator Pitch Video
How to tell your solution story in under a minute. Instead of overwhelming viewers with every little detail, let them experience the essence of your solution. If, after watching the video, they get a better idea of what your website offers, then your video has truly made an impact.
You can also watch the video on https://checkmarx.com/
Many thanks to אורלי שטרן נשר, Oren Hadash , Reut levant from Checkmarx for the opportunity.
Animtaion: The talented Aviv tal
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