BARANOWITZ + KRONENBERG

The Cube, Canary Wharf - now featured on e-architect

A spatial installation designed to transform perception through mirrored surfaces and immersive geometry, situated in the heart of London’s financial district.

Read the full feature below.

https://www.e-architect.com/london/the-cube-canary-wharf-london-interior-installation

This project revisited the spatial conventions of fine jewelry retail - environments historically organised around frontal display, prescribed circulation, and distance.

As explored in earlier ÂME posts, the design drew on a range of references and considerations. Here, the focus shifts to how these ideas were translated into spatial flow and physical experience.

At a time when fine jewelry stores largely adhered to fixed routes and clearly defined fronts, ÂME was conceived as an open field rather than a sequence.
There is no single path and no predetermined order. Movement is non-linear, allowing wandering, pause, and return - shaped by intuition rather than direction.

Counters were positioned as a dispersed family of independent objects, defining points of encounter rather than fronts. Circulation unfolds around them, between them, and through them - not in opposition to them.

Jewelry appears gradually, encountered along the way rather than revealed all at once - softening the traditional distance between visitor and object.

At .rest , the kitchen is already alive.
Chef and the team in final tests - refining, tasting, preparing.

Before the doors open.
Before it becomes a destination.