BlackLab Marketing Communication

Here's the latest thoughts from me at BlackLab.
Too many marketers rely too much on metrics and logical, rational thinking, at the expense of the mercurial genius of emotional, irrational stimuli. The result: a multitude of me-too marketing campaigns and content that do the opposite of their intended purpose. They resemble each other instead of differentiating your products and your brand. Here’s why, and what you can do about it.
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Why measurement mania kills creative marketing content, and why non-sense makes more sense to differentiate your products and your brand Too many marketers rely too much on metrics and logical, rational thinking, at the expense of the mercurial genius of emotional, irrational ...

BlackLab goes barking mad about chocolate. Hershey's "ban" or British-made Cadbury's and Nestle brands in the US is really making this Lab growl. It might make legal sense, but could make Hershey's look like a big bully. Is the chocolate war between Uncle Sam and John Bull now on? Check our new blog to find out. http://blacklabblog.blogspot.co.il/2015/01/hersheys-not-sweet-to-cadbury.html

BlackLab's Adam Murray quoted once again in PR Week. This time in an article about the fallout from Malaysia Airlines' latest PR attempt. http://www.prweek.com/article/1310792/malaysia-airlines-renames-bucket-list-contest

Malaysia Airlines renames "bucket list" contest Malaysia Airlines renames