Efrat Shalem - Promoting Innovation
From Lovable to Base44 to bolt.new to Anything, these tools promise to turn ideas into apps with just a few clicks. But with so many options, users don’t have time to try them all—so video reviews, viral demos, and community shoutouts become the ultimate guide.
Let’s break down how these platforms are using credits, viral loops, and clever positioning to win users before a single line of code is written in # TechPMMGuide's latest newsletter:
https://open.substack.com/pub/esmspice/p/when-pmm-disrupts-as-fast-as-ai-navigating?r=20z6bj&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false
29/07/2025
How Sharing a Product Marketing Idea with a YouTube Legend Won Me a Patch Cap 🧢
Simone Giertz—creator, inventor, and founder of Yetch.Studio —has built a brand that’s smart, weird, and wildly lovable.
With 2M+ YouTube subscribers, 695K+ Instagram followers, a slew of sponsorships, and even a brain tumor removal, she’s launched inventions that are equal parts art and engineering.
But even the most successful entrepreneurs have tough moments.
A few days ago, Simone posted an Instagram reel expressing frustration that her latest product—the Patch Cap—wasn’t selling as well as expected, and asked her followers for help troubleshooting.
As a fellow entrepreneur and product marketer, I left a long comment with some product marketing advice—part of which suggested she lean into the weirdness and charm that built her following and turn her go-to-market challenge into a fun, engaging, customer-focused story, with a poll, a game, or a prize.
Less than 24 hours later, Simone posted a follow-up reel with a call to action:
“What would you put on it? Comment in the next 24 hours & I’ll give a free hat to my favorite answer!”
📈The reel went viral:
💥 370K+ views, 17K+ likes, and nearly 1K comments on Instagram— and counting.
💥340K+ views, 12K likes, and 1,375 comments on YouTube— and counting.
Of course, I joined the fun, shared a few ideas… and ended up winning a Patch Cap! 😄
💡 Key takeaways from this unexpectedly awesome experience:
1. 🏆 Suggest a founder to run a contest—you might just win a cool prize 😉
2. ❤ Be kind and constructive. Even the greatest entrepreneurs have moments of doubt. Sometimes a little product marketing spark is all it takes to shift the narrative.
3. 🧢 And yes—the innovative cap is already on its way to me. The reason I (and others) will wear it isn’t just because it solves a problem, but because it signals that we’re creators who value innovation. What does your product say about your customers?
👉 Explore the full story on Substack and make sure to subscribe - link in comments!
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