CRM Marketing - Smart Email Automation

Push is no longer a “high-reach by default” channel. New data shows: it now requires precision and strategy. Here are the key takeaways from Batch annual report 👉

1. Android is no longer the “easy win”. With Android 13, apps must explicitly request permission to send push notifications. Result:
— Opt-in rate dropped from 85% to 67%
— Android is now on par with iOS in terms of consent friction

Takeaway:
Reach is no longer given. It has to be earned - through value and a strong first user experience.

2. Triggered pushes outperform
Event-based (triggered) messages show:
— Open Rate ≈ 14.4%
Compared to:
— Bulk campaigns - around 4.19%
That is a 3-4x difference.

Why it works:
— right timing
— clear context (user action)
— higher relevance

3. Batch-and-blast is losing impact

Users are привыкли to noise. The more generic messages they receive, the less attention they pay. Precision beats volume.

👉 What brands should do

☑ Shift from bulk messaging to lifecycle and behavioral scenarios
☑ Focus on key moments: onboarding, cart abandonment, re-engagement
☑ Invest in onboarding and clearly communicate push value
☑ Continuously test copy, timing, and segmentation

Key takeaway: Push is no longer a reach channel. It is a reaction channel. And the winners are those who hit the moment - not just send the message.

Welcome emails are the backbone of email marketing. We’ve compiled 2026 research proving that a strong welcome flow builds loyalty, drives revenue, and even determines whether your future emails get read.

👉 320% ROI per email, with welcome emails converting 9× better than standard campaigns.

👉 Welcome email open rates reach up to 80% - when they land in the “Primary” inbox, not “Promotions.”

👉 Across industries, the highest open rates are seen in the nonprofit sector - up to 80%.

👉 A welcome email series can increase revenue by up to 51% compared to a single email.

👉 74% of subscribers expect a welcome email instantly - yet only 57.7% of brands deliver on that expectation.

👉 Subscribers who receive welcome emails show 42% higher engagement in subsequent marketing communications. They don’t just open the first email - their likelihood of reading future emails increases as well.

👉 Welcome emails generate 4× higher open rates than standard marketing emails. This effect holds across industries and list sizes.