Hannah Shtein

If these resonate with you my page is for you❤️‍🔥🫶

No copywriting or marketing strategy can save you if you’re thinking unmagnetic thoughts.

Some thoughts repel and others attract, and your audience will feel the ones you’re thinking in your content.

Thoughts create feelings, which create actions, which create results.

If you’re thinking sh*tty thoughts, you’ll feel like trash and it will bleed into the way you choose to express yourself even if you’ve read every marketing book on Earth.

Thoughts that repel your dream clients (non-exhaustive list)

• I don’t have anything unique to say

• No one is buying right now

• *Compares offer to so-and-so, decides so-and-so’s is better*

• No one is watching, what does it matter anyway

• I’m not qualified enough until I do blah blah blah

• Who am I to ____?

Thoughts that attract your dream clients (non-exhaustive list)

• I have a unique + valuable perspective to add to the conversation

• People are always watching so I always show up for them

• There are people out there who’ve been searching for the exact support I can provide, I can’t wait to reach them

• My personality + life experience gives me something no one else can replicate and my people will resonate with me for that exact reason

Some of these thoughts will have you creating potent af, magnetic words because you’ll be radiating CONVICTION.

The others will have making watered-down, weakened, apologetic-ass content which is rude to your talent, passion, commitment to your craft and cute af personality.

Clean that sh*t up and audit your thoughts before you even touch your copy (and I say this as someone who gets paid to help you with your copy, not your thoughts, soooo).

Selling one-off sessions isn’t going to scale your online wellness business…

And neither is selling a package of 1:1 sessions.

I get it…they don’t teach you much about building a business in coaching programs.

Think about it like this. If you’re charging $250/hour, you have to sell 20 1:1 sessions a month to make $5k months, and going beyond that based just off 1:1 sessions is a recipe for burnout.

The most efficient way to scale to $5k months as a wellness expert is to create a long-term, high ticket coaching offer you can sell for 4 figures.

When you package your expertise into a long term offer with a clear transformation that solves your perfect fit client’s problem, you only have to enroll a few clients a month to start hitting $5-10k months.

(E.g. If you’re selling a 3 month package for $2500, that’s only 2 clients a month to hit a $5k month).

The key to selling these long-term, high ticket packages with ease is speaking to the transformation and outcome you’re offering to your ideal client in that time frame.

You’re not selling “10 health coaching sessions”, you’re selling an outcome your target client is dying to achieve, so your marketing and messaging needs to communicate that outcome.

Creating an offer with a juicy transformation your bestie level clients are dying for and communicating its value is a huge part of what we do inside my 1:1 coaching. DM me the word GROW to see if it’s a fit for you or ask any questions.

Do you need a better ‘content strategy’ or do you need to stop being a Good Little Girl in your marketing? (This doesn’t only apply to women btw and my account/working with me is a safe space for all)

Let’s discuss.

Of course you need to understand certain principles of messaging, copywriting, and online marketing to communicate online.

That’s why I teach them. But usually that’s like 10% of the reason most people’s messaging falls flat.

The other 90% is bc you’re thinking sh*t like this:
• Will this make so-and-so / people judge me?
• How do I explain this to people who are skeptical?
• But will my audience ‘get it’?
• What do I need to change to get more likes/plays/get on the Explore Page?
• Is this too bitchy/too spiritual/too something else (or not enough something)?
• Is it as good as ’s content?
• If I don’t get likes/plays/comments, that means I’m doing something wrong and my content isn’t “working” so I might as well stop

You’re more worried about being a good girl that makes everyone happy than you are about saying what needs to be said.

This waters down your content because you’re twisting your message into what you think people will like instead of what you know needs to be said, AND you’re not saying what your target clients really need to hear because you’re more worried about them liking you than actually leading them.

You need to BOTH understand how to craft a powerful narrative AND get tf our of your own way with your audience-pleasing behavior.

Some people are not going to like it. Some people will think you’re annoying. Some people will be like “does she think she’s an influencer now? So tacky.”

Guess what, those aren’t your people. Let them think what they want to think while you attract the right people for you by giving fewer f*cks and being a Baddie instead of a Good Girl.

P.S. If you want to learn powerful messaging strategy that attracts aligned clients and build a brand around your authentic self...

It Factor, my signature 1:1 coaching program might be a good fit for you.

DM me to apply, cutie.

Lol I’m not good at being vulnerable though…

I just don’t have the time, energy or interest in being anyone other than myself, even if that means being disliked or “rejected” by potential clients, friends, partners, whoever.

Changing yourself - even in subtle ways - to please others is like making yourself a depolarized magnet. The kind that falls off the fridge🥴

Powerful magnets attract powerfully AND repel powerfully. You can’t have one without the other bb🧲

P.S. building your magnetism through messaging strategy, honing in on your unique It Factor, and building the internal foundation to STAY in your magnetism when sh*t hits the fan is what we do in It Factor 1:1 Coaching.

DM me to see if it’s a fit for you🥰