Deskiter - Strategic Design

4 Things I learned along the way as a freelance brand and web designer 🎨👩‍💻

1. Nothing can replace a meeting about the client’s vision. 🤝 You can collect thousands of great references, but it’s only when you meet the people you design for, show them the vibe, and discuss it, that they’ll share some things they liked too and speak about that. Only then will you realize what they meant when they said, “we want something stunning with a techy environment”. 💡✨

2. Don’t tell your client which of the versions you prefer: if you created something, stand behind it, and let them feel what they prefer and connect to. Even if it’s not your natural decision. 🚫👍

3. Learn how your clients think. You can be very responsive and collect “comments” from your clients. But most of them don’t understand design. 🎨🤷‍♀️ So, don’t take every comment at face value; think about why they mentioned this change - what’s disturbing them. Sometimes, it isn’t about the design at all, but something technical. 🔧💬

4. Focus on the current mission. As a brand and web designer, I bring comprehensive value to businesses. It means I can elevate their company with design and bring value that translates to money eventually. 💼💸 Having said that, I can’t solve all their problems or become their VP of marketing, product, and content. We must work together as a team - otherwise, it would be my startup, not theirs. 🤝🌟

🌿🌎 Unveiling our essence with Forest Green - a symbol of growth and harmony, capturing our commitment to sustainability.