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SmartUp Academy

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13/07/2026

What if customers don’t want the product you are about to build?

Testing how prospects understand your value proposition is crucial **before** you spend a lot of time and money building the product.

Can people understand the problem quickly? Do they care about it? Does your message create interest? Are there customers who are willing to pay?

These are things you can test before writing a lot of code.

For smart investors, this matters because they want to see that the company is reducing risk before spending serious money on development.

Want to think through how to test market demand before investing too much in development?

You can register for the FREE SmartUp Foundations Course that starts on October 11 here: https://zurl.co/T3Y7n

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