AIMS Digital

Have you ever used the experiment feature on Google Ads? No more manually setting up A/B tests and getting not optimal results. Google is here to save the day...

Google Ads Experiment Strategy Did you know that Google Ads is literally set up to perform experiments? We had a successful campaign running with all its keywords on “Phrase match”. In general, phrase match is our preferred choice ever since +broad +match +modifier was deprecated. After deprecating the keyword match type broa...

Which AI chat bot is better? Google's Bard or Microsoft's ChatGPT?

Is ChatGPT Better Than Google’s Bard? One reason ChatGPT is better is that we have access to it. Google’s Bard does not allow access from people in Israel. So we couldn’t get Google’s Bard opinion on which AI is better, but we did ask ChatGPT. When we asked ChatGPT who is better, I thought that it did a good job of […]