Export IL

By the time a buyer walks up to a Fancy Food booth and picks up a product, the product has already been through:
- A taste recalibration for the target market
- A complete packaging redesign with regulatory compliance for the destination country
- A format change (almost always smaller than what sells in Israel)
- Logistics: how many cases fit in a container, floor loading or pallet
- A pricing model that works for both the importer and the retailer
- Approval cycles that take longer than anyone expects

This is the work nobody sees. By the time the buyer takes a sample, the product has already cleared a list of problems that would have stopped it on day one.

The buyer experiences three minutes at a booth. We experience three months getting there.