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The Pros and Cons of Online Employee Discount Codes 25/10/2023

Employee discounts on company products are a sought-after perk, often distributed through discount codes, and while convenient, they have limitations. Private employee stores offer a better solution, allowing customised product offerings, flexibility, control, and special terms.

Learn why private employee stores are a better alternative to employee discounts when offering employees access to company products at reduced costs.

The Pros and Cons of Online Employee Discount Codes Employee discount codes are a perk enjoyed throughout the retail industry. But they are risky and can be misused.

How Consumer Electronics Brands Can Reduce Holiday Shopping Returns 20/09/2023

Holiday shopping is just around the corner which means a rise in returns may be ahead for retailers too, especially for consumer electronics brands.

Increased holiday shopping return rates on higher-priced consumer electronics products can lead to decreased profit margins, complicated supply chain challenges, and reduced cash flow.

Here are proven solutions for retailers and brands who sell DTC to minimise product returns during the holiday season.

How Consumer Electronics Brands Can Reduce Holiday Shopping Returns Holiday shopping returns are a headache for consumer electronics brands. As we head into another peak season, here's what brands can do to reduce returns.

What is Multi-Local Commerce and Why is it Essential for Growing Global Sales? 28/08/2023

Retailers and brands who sell DTC that prioritise customer experience and localisation are well-positioned for immediate and long-term success. Every detail of the shopper journey – from demand generation to last-mile delivery – is part of a commerce implementation.

Multi-local commerce is essential for growing global sales. Learn why at the link below.

What is Multi-Local Commerce and Why is it Essential for Growing Global Sales? Multi-local commerce is the best way for brand to win and retain customers in any market anywhere in the world.

25/07/2023

Reengagement efforts are prime opportunities for apparel retailers and brands who sell DTC to reinforce the authentic brand value proposition that first attracted the customer.

The keys to any successful reengagement effort are personalisation and authenticity. Here are ways to reengage dormant apparel customers: https://esw.com/blog/infographic-reengaging-inactive-customers/

ESW - Six Best in Class Practices for DTC Ecommerce Returns 17/07/2023

More than 6 in 10 consumers say they are unlikely to re-engage with a brand after having a poor return experience.

The buyer’s journey does not necessarily end when the shopper receives their goods. Retailers and brands who sell DTC that deliver exceptional ecommerce returns experiences will build customer loyalty which is essential for long-term market and revenue growth.

ESW - Six Best in Class Practices for DTC Ecommerce Returns DTC ecommerce brands need to provide best-in-class returns to ensure customers come back and buy again. Here are six ways brands can optimise the experience.

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