Piquant

Every new brand identity probably started as a quick draft. Keep all your notebooks, they can have the drafts of your next big slogan, or the film that gets you an Oscar!

The magic is always in the middle, playing around with the concepts and knowing that the evolution is where the best stuff lives.

You’ve just got to trust the process. (And hey, you can always trust our process here at Piquant to get you there) 😉

When companies grow, they get complicated. The standard corporate reflex is to add more process and heavier oversight. But here’s the thing: employees usually aren’t seeking approval because they lack competence. They’re doing it because they lack certainty.

Your brand shouldn't be a public relations exercise; it should be an organisational shorthand.

Conor Buckley wrote down a few thoughts on how to actually put your brand to work.

Read the full article in the link in bio!

Especially on Fridays at 5pm