Terminalfour

The use of trauma-informed practices to cater to the diverse needs of students in pedagogy has gained momentum. But how does this translate into marketing?

Check out our latest article, where we look at the concept of trauma-informed marketing and offer insights for higher education marketers wishign to use this approach.

Blog - Trauma-informed marketing: building empathy into your school brand Higher education is evolving to embrace trauma-informed practices that cater to the diverse needs of students when it comes to pedagogy. But how do you apply this approach to marketing? This week, we look at the concept of trauma-informed marketing and offer practical ideas for higher education mark

Is Snapchat an untapped resource in higher education marketing? Check out some examples of the potential of Snapchat to reach prospective students: https://www.terminalfour.com/blog/posts/are-you-making-the-most-of-snapchat.html?utm_source=blog&utm_medium=facebook

Blog - Are you making the most of Snapchat? Snapchat is young, global, and a growing staple in social media—and Gen Z forms the majority of users. Universities are getting on board and using the platform to build community and grow their audience. Here are some ways universities are using Snapchat.

TikTok is back in the hot seat and facing the prospect of a ban across the U.S. How important is the social media platform and how might universities shift their marketing activity to respond to a potential post-TikTok era?

Find out how you can respond as a higher education marketer!

Blog - TikTok’s fate hangs in the balance in the United States TikTok is back in the hot seat and facing the prospect of a ban across the U.S. How important is the social media platform and how might universities shift their marketing activity to respond to a potential post-TikTok era?