Crowdsight

Interesting analysis into the value of a English Premier League clubs Sponsorship. Awareness and mass appeal is key driver, however, measurement of digital interactions and engagement is growing! . Check it out here: http://crwd.si/2qtmn3L

Inspired by snapchat, another startup is betting on the power of fan content http://crwd.si/2mMSXdv

This founder who sold a startup for $200 million wants to build the next ESPN out of smartphone footage Overtime is an app that lets people easily capture and edit footage from sports games, particularly high-school basketball, and export the highlights.

‘Football is overcrowded’ says Heineken. However, the need to segment and personalise for better fan engagement is universal. Relating to fans will ensure great success in digital sponsorship
http://crwd.si/2mN8hqr

‘Football is overcrowded’ says Heineken as it toasts 27 years of sponsoring rugby Having announced an extension to its 27-year association with rugby, Heineken says the sport appeals as it is less cluttered by brands.