SalesVane

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Linkedin Lead Generation - Social Selling on Linkedin Find your customers using linkedin and build a long lasting relationship that will bring you multimillion dollar contracts fast. Leverage social selling and ...

When expanding internationally, it’s important to consider your localization strategy in four key areas:
1) Language
Expanding into new regions means you need to think about translating your content, product and communications.
2) Marketing and sales
You may need to localize your marketing activities too. As well as translating your website and marketing materials, you’ll also need to think about translating your lead generation activities: paid advertising, social media, blog posts, etc.
3) Pricing
Moving into new international markets also means localizing your pricing. It may be tempting to just look at that at a superficial level: changing from dollars into Euros, for example. But true pricing localization means understanding the markets you’re selling to and using this information to shape your pricing.