Distinctive BAT

Coca-Cola’s distinctive red colour dates back more than 130 years. When first introduced, Coca-Cola was sold in barrels at American drug stores and pharmacies, alongside alcohol. The Coca-Cola Company painted its barrels red to help customs and tax officials distinguish them from the taxed barrels of alcohol.

This distinguishing marker has stuck. And it’s not just cans of Coca-Cola that are instantly recognisable from their red colour now, but another true icon, Santa Claus. Featured in one of the company’s adverts in the 1930’s, wearing his now famous red suit and holding a bottle of Coca-Cola, the Coca-Cola company is credited with shaping the distinctive image of Santa Claus we know and love today.

Beats is boosting distinctiveness with a single letter.

The Beats by Dre logo is deceptively simple: a lowercase “b” inside a circle that doubles as a pair of headphones. That visual pun gives the mark a clear tie to the category and makes it easier to remember.

It’s applied consistently across all touchpoints: headphones, speakers, artist collaborations, retail packaging, and high-profile sports sponsorships - reinforcing recognition with each use.

See more Great Logo Designs here: https://www.distinctivebat.com/blog/great-logo-designs-decoding-iconic-logos/