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05/05/2022
📢 NEW BLOG: The third blog in ‘the Connection Series 2022’ has just been published.
Read it here: 👉 https://bit.ly/38VRwqY 👈
Tricky Connections: The Connection Series 2022 - by Jim Andrews, ONSIDE Strategic Consultant.
Jim takes a look at how brands and rights holders must navigate the waters of ‘tricky’ relationships this year, in order to attain the goal of sponsorship success.
‘The Connections Series 2022’ is a four-part blog series by ONSIDE’s international consultancy team, exploring the important themes for sponsorship success in 2022. The fundamental insights have been gleaned from the ONSIDE Irish Sponsorship Industry Report 2022, which is a yearly report into the state of the sponsorship industry in Ireland.
To request an abbreviated version of the Irish Sponsorship Industry Report 2022, click here: https://bit.ly/3timL7P
19/04/2022
🟦🟨 The latest ONSIDE research found that 78% of Irish adults support the cancelling of any sponsorship activity related to Russia.
Additionally, 71% of Irish adults agree with 3 Mobile’s decision to temporarily suspend their sponsorship of Premier League Chelsea Football Club in light of the UK government sanctions on any sports organisations with any connections to the Russian government.
A complimentary Summary Report for this Q1 2022 industry research is available here…
👉 REQUEST REPORT: https://bit.ly/3JVinjI
Or if you would simply like to read more about this latest round of research, then click here…
👉 READ MORE: https://bit.ly/3LVTYfi
💥 NEW research findings have landed! 📝
The latest ONSIDE Quarterly Sponsorship Review is here.
It reveals that the volume of sponsorship deals reported in Ireland in Q1 2022 has increased at its fastest rate in 7 years - to grow by a significant 43% on the same period last year.
Sport continues to be the preferred choice of deal makers in sponsorship in Ireland, with an increase of 58% on deals tracked so far in 2022 found in the sports arena. A 17% increase was recorded in Non-Sport deals.
To read more about our new research today – then head to the link below and request a copy of the NEW summary report for this Q1 2022 research.
Request the ONSIDE Summary Report [QSR-Q1-22] here:
👉 https://bit.ly/3LVTYfi 👈
17/02/2022
While sponsorship has always been about connecting – fans with sports and entertainment; consumers with products, services and the companies behind them; sponsors with property partners – businesses and their sponsorship leaders today must embed smarter forms of connectivity into their activities.
Jim Andrews (ONSIDE strategic Consultant) makes the observation that “connecting means going where your target audience is, which in 2022 will take brands and rights holders to more fun places beyond the stadium or arena than ever before.”
This important area of “connections” forms the over-arching theme of our recent Irish Sponsorship Industry Report 2022, entitled “Time to Connect”. It is a topic we will explore in greater depth over the coming weeks through several new ONSIDE blogs called – “The Connection Series 2022”. Stay tuned for the first one next week!
In the meantime, to request an abbreviated version of the Irish Sponsorship Industry Report 2022, click here: https://bit.ly/3timL7P
Click here to claim your Sponsored Listing.
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