UEB Design

The name Areumé, rooted in the
Korean word for beautiful and elegant,
embodies the core philosophy of the
brand: to enhance natural beauty
with sophistication and grace. As a
premium skincare brand, Areumé
aspires to bridge the gap between
luxury and accessibility—offering
high-quality, dermatologist-approved
products that remain within reach for
everyday consumers.

The logo design must reflect this balance of luxury
and approachability. It should communicate an
image of refinement and elegance, while
maintaining a modern simplicity that resonates
with a younger, style-conscious audience.
Inspirations are drawn from timeless elements
often associated with high-end beauty—clean
lines, harmonious shapes, and subtle symbolism
that evoke purity, softness, and confidence.

The visual direction is inspired by the term
‘V-shaped face’. It refers to an aesthetically
desirable facial structure characterized by a
slender, narrow forehead, wider cheeks, and a
slim, pointed chin, creating a shape like the letter
“V”. This form is associated with youthfulness,
elegance, and balanced facial proportions
and can be achieved through natural methods
like facial exercises and a healthy diet, or
professional treatments.

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Project: Visual Identity
Client: Areumé Beauty

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An office specializing in coordinating construction projects, managing site studies, and collaborating with various stakeholders, including project owners, technical experts, architects, and occupants.

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Project: Visual Identity & Business Card
Client: EXEBTP

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Visual identity atau identitas visual adalah aspek fisik dari suatu brand yang berupa citra, informasi grafis, dan karakteristik visual tertentu, sehingga audiens dapat melihat dan membedakan brand satu dengan yang lainnya. Visual identity tidak sama dengan branding, tetapi merupakan salah satu bagian dari sebuah ekosistem brand.