Designata Studio

Creating a Cohesive Corporate Identity System
We developed a unified identity system for Attara, the parent company of multiple businesses across industries. Utilizing a semi-endorsed brand architecture, all entities share the “Attara” wordmark, while being distinguished by unique crown-inspired symbols and dedicated colors for each sector. The result is a flexible yet consistent system, supported by brand guidelines to ensure clarity and future growth.
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Gentle Comfort in Eco-Friendly Care
Pigeon introduces a new product category made with biodegradable ingredients—safe for babies and kind to the planet. We designed packaging that is simple yet charming, with playful illustrations, eco-friendly icons, and Pigeon’s signature Celebration Wave. The clean, minimal design speaks for itself, reflecting the gentle and friendly nature of the formula—making it the perfect choice for eco-conscious parents.

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We developed a complete brand identity for Merdeka Battery in preparation for its 2023 public offering, including logo, website, company profile, and corporate movie. As a strategic decision to align with the parent company, we retained key elements of the original logo and adapted them to reflect the new corporate personality, modern, sustainable, and forward-looking. The logo is designed with a future-focused approach to set Merdeka Battery apart from conventional mining companies, emphasizing innovation, responsibility, and long-term vision.

A bold design language is built through clean typography and a vibrant color palette, with Tosca representing nickel expertise and green for environmental commitment. Supporting visuals, such as rock and leaf illustrations, reinforce the brand’s focus on nature, people, and progress in a fast-changing world.

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