APMF

Throwback moments when we were chillin’ out together at APMF Night Owl presented by 🙌🏼

Surely we had so much fun!
Let’s do it again in APMF 2026🦉

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Rising social media consumption spawns new roles: influencers and content creators. While brands are eager to collaborate with creators to boost campaigns, the relationship faces a challenging dynamic.

At the APMF Conference, and Linda Kam, from a brand perspective, noted that influencers and content creators could help reach untapped audiences if they deliver valuable content, unleash authenticity, and nurture organic followers without resorting to fake followers.

reminds those working with influencers not to treat them as mere ads because KOLs have the power to create meaningful connections with the audience.

, as a content creator, emphasized that aligning values with the creator’s video character also matters. Understanding the parameters and boundaries will strengthen the collaboration.

In summary, brands and content creators need to work hand-in-hand to bring a wider impact to the audience.

Thank you for the thought-provoking discussion, , , , and Linda Kam!

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Do brands still need publishers? Dian Gemiano, Dinh Le Dat, and Eileen Ooi discuss the ongoing relevance of publishers.

Eileen Ooi highlights the importance of credible and trustworthy news amid widespread fake news and misinformation.

Dinh Le Dat suggests integrated solutions for journalism, including the use of Generative AI journalists, personalized ads with data protection, and the redefinition of business teams into integrated agencies.

In conclusion, Dian Gemiano emphasizes the importance of the publisher-brand relationship for societal improvement.

Thank you Eileen Ooi, , and for the insightful discussion!

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The emergence of AI augments human intelligence to optimize business processes, increase productivity, and create new possibilities. But to be truthful, how does the engine behind AI work?

The AI landscape consists of GEN AI, LLM, AI, SLM, and AGI. The language model itself could operate through tokenization, various models, and diverse input.

Thank you for the insightful session! Let’s embrace and unleash what the technology can offer.

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