Addig Digital Advertising

📢 The 4th Addig Programmatic Day is behind us, and thanks to our speakers and attendees, it was a truly engaging and inspiring event. 💯

A couple of days ago, we came together to discuss some of the most relevant topics in programmatic advertising today, and based on the reactions and conversations afterward, we'd say the event sparked exactly the kind of dialogue we hoped for. 🙌🏼

Throughout the event, we talked about:
• the practical challenges of omnichannel planning
• the impact of AI on programmatic advertising
• why 3.5 million Hungarian gamers deserve a place in your media strategy
• the growing role of CTV and pDOOH
• and what’s next for Addig DOOH in 2026

A huge thank you to our speakers and partners — Daniel Lajko, Adrian Biciu (Adform), Ármin Krizsán Zölei (HOPPex), Nikos Komninos (Project Agora, a TDG company), Alexandra Sablik - Szemes, Tamás Pócsik, and Buza Máté — for sharing their expertise and insights throughout the event.

A special thanks to CREATE26 Coworking Space for hosting us, and to Flying Ads for providing the display solutions.

And of course, thank you to everyone who joined us and spent part of their day with us. We hope you left with useful insights and fresh ideas. 😊

See you next year!👋

Starting tomorrow at Digital-Media Hungary, Vámos Viktor, our Commercial Director, joins with one presentation and two roundtable forums.

A simple thought from Viktor's presentation: Omnichannel isn’t really a strategy, often, it’s a convenient illusion, but truly we see fragmented systems, inconsistent measurement and platforms that don’t quite connect. Everything performs well, yet the campaign doesn’t. AI won’t fix this. If the data is flawed, it just scales the problem.

The roundtables bring up familiar friction points:
• lack of transparency
• questionable inventory quality
• brand safety trade-offs
• and a market still maturing

Meanwhile, the next wave is already here: CTV, retail media, hyper-personalization.

Let’s meet tomorrow at Digital-Media Hungary, challenge a few assumptions, and see whether omnichannel is something we can actually build or just something we’ve all learned to present convincingly.

We’re incredibly proud to share that Digital Advertising has been awarded the “Lovable Workplace 2025” title byDreamJo.bs!

Huge thank you to our amazing team! Your passion, creativity and spirit make this place truly special every single day, making Addig not just a workplace, but a community 💙