Iconic Media

What Are Instagram Highlights 🤔

📙 Highlights is an Instagram profile section that stores archived stories. The account owner himself determines which stories will be included in the Topical and which will not. Highlights are on the main profile page, below the account description.

🟠 Why do you need highlights?

🔸 All content formats can be used.

🤳🏻 In Highlights, you can post photos, videos, information about goods/services and price lists.

🔸 Unlimited lifetime.

📙 The life of stories is 24 hours, and then they disappear. If you save the history in highlights, then it will be stored in the profile until it is deleted.

🔸 Multiple viewing.

🤳🏻 Page visitors can view the highlights again and again at any convenient time.

🔸 Highlights replace the site menu.

📙 On sites, the menu is responsible for navigating through the sections. Properly designed Actual can literally replace it. For example, here, you can place the terms of delivery and payment, information about goods/services, size table, return and exchange conditions, customer reviews, reviews, etc.

How To Start A Successful Instagram Account ⭐️

📷 Instagram success is not just about the follower count. Engagement matters. High-quality content drives success, trust, brand awareness, and follower loyalty. Iconic Media team shares 3 steps to succeed on Instagram.

1️⃣ Strategic planning of content.

🤗 A few photos and videos in your feed are not about planning. You need a content strategy for Instagram as for any other marketing campaign. You need to know what you want your followers to do next. To develop a successful content strategy, you need the following:

💥 Research successful accounts and competitors, document their top posts, explore the commonalities like product-related, bright colours, photos of people, and other themes, and see what works. Try to figure out what works for post-success.

💥 Start writing as many posts as possible to transform quantity into quality. You will reach greater consistency and quality by planning enough posts to provide at least a month of regular posting.

💥 Develop original ideas. Try to avoid repeating your competitors. A creative approach provides a more significant advantage than quantity or post length.

2️⃣ Be resourceful instead of promotional.

📷 57% of users unfollow brands just because their content is too promotional. Instead, provide value in every post, even when you sell your products or services. You should offer valuable and unique solutions in challenging situations.

3️⃣ Engage with the followers.

🤗 Engagement is essential on social media. Being engaged does not mean only asking for comments. Some tips are:

💥 Answer comments, like them, and follow your subscribers.
💥 Research their feeds and content and look for opportunities to collaborate.
💥 Use Stories tools to increase engagement.

What Is Cross-Posting? 🕵🏽‍♀️

✨ Cross-posting is the placement of the same material on different resources. It can be performed manually, in automatic or semi-automatic mode.

⭐️ Cross-posting is time-saving. It is far from the only thing that needs cross-posting on social networks. Its goals also include:

1️⃣ Link building, Google PR indicators.

2️⃣ Attracting new people.

3️⃣ Creating an image.

✨ The tool will be helpful for all owners of commercial accounts. Especially if they are created on different social networks, and there are no employees in the state who would publish content in each profile.

⭐️ In addition, cross-posting is well suited for those who are just starting to promote their business and want to understand which resource will work best. By publishing posts on different social networks, you can see where the duplicate content comes in better and what is not worth wasting time on.