IPSEM Squared

11 years ago, Fang Bo shocked fans far and wide as he defeated the legendary Zhang Jike on his way to the Men’s Singles final at ITTF World Championships Finals 2015, eventually going on to lock up the silver medal in Suzhou.

World Table Tennis

The Men’s Doubles champions from Europe Smash – Sweden 2025, Wong Chun Ting and Baldwin Chan, are out of the title running at WTT Contender Zagreb 2026.
https://www.worldtabletennis.com/description?artId=6228

Our Managing Director - Stuart Snowden - was recently featured in the European Sponsorship Association (ESA) Member Spotlight. The themes he covers are ones we keep coming back to across the industry.

The piece covers why sponsorship is now even more strategic, and what that actually requires in practice. In the spotlight he discusses several points:
- The industry does not have a measurement problem. It has a prioritisation problem. The tools to count impressions are well-established. The processes to verify what was delivered, capture qualitative impact and build trusted information frameworks are not.
- AI amplifies your existing processes. If they are weak, it accelerates inconsistency.
- Rights verification: tracking whether contracted obligations is not held back by technology, but inappropriate processes and governance. In most cases, no one is systematically checking.
- Organisations need to focus on information rather than data - data is figures, information is insight.
- The organisations that succeed will not necessarily be those with the most advanced tools. They will be those with the clearest operating models.

Read the full spotlight:
https://sponsorship.org/esa-member-spotlight-ipsem-squared/

Three days of qualifying action have got North Macedonia rocking, with the main draw lineup for WTT Contender Skopje 2026 officially settled, and Camille Lutz’s name is included.

World Table Tennis