Printec Group

A new success story from Serbia! 🇷🇸
We’re proud to announce the launch of our first Electronic Shelf Label (ESL) project for Mi Store Srbija- PC Centar in Serbia, the regional representative and authorized Xiaomi Technology partner.

Our team successfully delivered the design, development, and full implementation of 2,000 ESLs by SOLUM, installed in 8 stores, including 5 in Belgrade and 3 in Novi Sad, Niš, and Kragujevac, all fully integrated with the retailer’s existing accounting platform.

With this rollout, Mi Store has:
✨ Eliminated manual printing and placement of paper price tags
✨ Enabled automated price updates across all stores in under 2 minutes
✨ Freed store staff from repetitive, time-consuming tasks
✨ Achieved accurate, real-time pricing with zero paper waste

Xiaomi continues to strengthen its position in Serbia, holding ~17% of the mobile device market and around 10% overall vendor share. This project supports that growth by bringing smart, fully automated shelf technology into their retail network.

A big congratulations to our Printec Serbia team for delivering another project that elevates the retail experience and expands our presence in the region!

All Mi Store shops and the official Mi Store online shop in Serbia operate under PC Centar's business entity.