iMellon

"Shoppers are using their mobile devices to support the whole customer-shopping journey, from discovery of new products and brands through to purchase".

We highly encourage all of you to read the latest blogpost from VisionMobile Ltd on the latest trends of the Retail-Mobile sector.

Fashion Tech: how retailers are accelerating the app phenomenon | VisionMobile [Did you ever think that your mobile can be your remote control for shopping? It’s getting there. Guest author Zabetta Camilleri reviews how mobile apps are

For the first time next year smartphones will outship feature phones. More opportunities available for brands and marketeers to monetize!

Smartphones outship feature phones for the first time: report - Mobile Marketer - Research The market for smartphones is growing at a faster pace than previously expected and, as a result, these devices are expected to account for the majority of global mobile phone shipments by next year, according to a new report from IHS iSuppli.