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Google announces a new protocol to facilitate commerce using AI agents

① Google announced a new open standard called the Universal Commerce Protocol (UCP) for AI agent-based shopping.

② The standard, developed with companies like Shopify and Walmart, allows agents to work across different parts of the buying process.

③ Google will soon use UCP for eligible product listings in AI mode, enabling direct checkouts through Google Pay.

④ Brands can offer discounts to users seeking recommendations while searching for products.

⑤ This announcement follows a trend of major companies integrating AI into shopping experiences.