Orchard PR

What’s hot this April 🔥

From Coachella’s shift towards content-first experiences, to The Devil Wears Prada re-entering the conversation in a way that feels completely natural, to Nike’s Boston backlash - there’s a clear pattern emerging.

Attention is no longer driven by volume, but by relevance, timing and tone.

Swipe across for what’s cutting through (and what’s not).

What’s hot in culture this week👇

Olive oil and Tabis as status symbols, Hugo Boss on a billboard near you and Louis Theroux delves into the dark depths of The Manosphere, we’re here to tell you what’s hot in culture this week.