Morgan Parry Copywriting

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Can you answer these 11 questions clearly?

Don’t have a welcome email?

That’s like taking somebody out on a date, then climbing out the bathroom window to escape before the main course arrives.

You’re ghosting your new subscribers.

The truth?

You’d be shocked how many founders have:

• An email list
• A newsletter

But no welcome email.

Which is good news for you (you can get ahead of the curve).

You’re probably thinking, “Do I even need a welcome email?”

I mean, it’s up to you.

But you’ll miss the chance to build an immediate and lasting connection with your new subs.

And the missed opportunity doesn’t stop there.

What Happens Next?

The 8 real side effects of ghosting your news subscribers:

1) Less Engagement
2) More Unsubscribes
3) Missed Trust-Building Opportunity
4) Less Conversions
5) Weaker Brand Recall
6) Inconsistent Subscriber Experience
7) Lost Momentum
8) Reduced Lifetime Value

Some founders may respond by saying:

“My subscribers won’t mind if I don’t have a welcome email because my newsletters give so much value.”

But Numbers Don’t Lie

1) Welcome emails generate up to 320% more revenue per email than other promotional messages

2) Subscribers who receive a welcome email show 33% more engagement with the brand

3) Welcome emails achieve a click-through rate of 26.9%, indicating strong subscriber engagement

4) Welcome emails have an average open rate of 91.43%, significantly higher than standard email campaigns

(Sources: Invesp & Campaign Monitor)

Picture this:

Someone subscribes to your list.

They’re genuinely excited to hear from you.

But instead of being welcomed with open arms, they’re met with silence.

The excitement? Gone.

They forget who you are, ignore your emails, or hit “unsubscribe.”

Meanwhile, your competitors are turning your missed opportunities into wins.

Every lost connection is a blow to your:
• Momentum
• Reputation
• Revenue

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