Jennifer Jay Designs

After the Headline Hook!

Recently I wrote a post about
the importance of having a strong headline on your website home page.

Here’s the next step:

Develop their interest above the fold.  After your headline hooks them in, the next
step is to persuade them to stick around and get in touch with you.

You can use a combination of copy (that’s the words on your
website) and amazing images to tell them why you’re amazing at what you do.

What’s vital is that that information is ‘above the fold’ on the
website.

That means it appears on the homepage without them having to
scroll down at all. I love to include a testimonial at this stage as well as a
more in-depth description of the business’ services or products – and some
fantastic professional photography.

It’s also advisable to have a ‘call to action’ button (more
about those in a moment!) for people who want to get in touch or view your
prices without scrolling through any more of your homepage.