Outpost UK

Thrilled to announce we’ve won our first FWA Site of the Month in February for ‘Explore Primland’!

Massive thanks to our talented team, our client for believing in us, and the judges for this honor. ❤️🙏

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Alongside the primary residences website we were also tasked with bringing the 12,000-acre estate to life through an immersive digital experience—a powerful sales tool designed to captivate audiences on large showroom displays and tablets.

But the vision went further. This experience also needed to be accessible worldwide, allowing anyone to explore the estate from anywhere, on any device.

Our challenge was to translate the immense scale, sweeping vistas, and quiet beauty of the Blue Ridge Mountains into a digital environment so immersive that users felt as though they were truly there—wandering trails, uncovering hidden corners, and experiencing the magic of Primland firsthand.

To achieve this, we collaborated closely with the architects at Hart Howerton, working from reference photography, early site plans, and available geo-data. By leveraging their original 3D architectural models and carefully optimizing them for the web, we created accurate, high-fidelity digital counterparts that could be experienced seamlessly in WebGL.

To further bring the world to life, we layered in ambient environmental details—natural soundscapes, birdsong, rolling fog, drifting clouds, and even dynamic seasonal changes—allowing users to experience Primland throughout the year and deepening the sense of presence and immersion.

Explore Primland at: https://explore.ownprimland.com/

Client:
Sothebys Realty
Auberge Collection
Primwest

Project team:
Executive Producer: Hannah Munday
Senior Producer: Anna Csirke
Design Director: Chris Wilcock
Lead UI Designer: Robbin Cenijn
UI Designer: Matyas Sochor
3D Artist: Paul-guilhem Repaux
3D Artist: Ron White 
WebGL Development: Robert Borghesi
Development: Ingamana

Our agency partners:
3D Visualisations: 

Full case study on our website. 
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       realestate

Our website for Energy Park has been selected as a Finalist in the annual for Best User Experience 🏆

We’d love your support, please give us a vote - Link in bio 🙏🏼