Channel Digital

Local SEO - How visible is your business?

Local SEO is a type of search engine optimisation that focuses on improving a business's visibility in local search results. These search results are shown when someone searches for a business or service in a specific area. For example, they might search for ‘financial advisor in Bristol’ or ‘Best restaurant near me’.

Any business with a physical location that is looking to increase traffic, can benefit from this. Read on to find out top tips & strategies to help your business succeed in this area.

👉 Avoiding Deceptive SERP Results

Don’t be fooled by the results you see! Before we start, it is important to understand that the results you see on your own computer may not accurately reflect reality. This is due to personalised results. Search engines will often show you results based on your search history & browsing behaviour. This can skew the results you see when you search for your own site in Google, so it is best to use an SEO tool to track your rankings & give you unbiased search results.

Local SEO Strategies

👉 Google Business Profile
Google Business Profile (GBP) is a free tool that allows you to create/claim a listing for your business on Google maps. It is the essential starting point for any local SEO. Make sure your listing is fully optimised with all your business details. Keep the listing up to date with any changes & you can also publish news & promotional items like you can on social media. While filling out this business profile also hop over to Bing & fill out their equivalent on Bing Places.

More on the following items can be found in the full information article on our website here: channel.fyi/local-seo

👉 Local Business Directories
👉 Building Links
👉 Consistent Citations
👉 Website Optimisation
👉 Be Local!
👉 Online Reviews
👉 Tracking your performance

Building a strong local online presence is an essential part of any local business marketing strategy & will help you build traffic & increase sales & revenue.

Read the full article here: channel.fyi/local-seo

New website launch! We have partnered with Vision Independent Financial Planning for over a decade & it is a pleasure to present their new website.

“Thank you again for the support & top work on the website. We have been overwhelmed with positive feedback & the CEO is extremely happy.” - Sam Fidock, Network Development Manager

The Brief

"We want a new website which is very modern. Most Adviser networks & Adviser sites are very traditional & dated. Vision is a unique Adviser network & therefore we want a website which represents us – a unique company.”

The brief was to create a clear & concise website that focused on the business proposition for their advisers & clearly delineated between attracting advisers, & clients looking for financial advice.

The result is a modern design that gives a boutique experience for the user & highlights their award-winning services, bespoke technology, & superior network.

Read more about Vision IFP and the technology used for their website here: channel.fyi/fbvision