BRAVEDOG

From Arsenal’s cannon to City’s ship, football club logos tell stories of heritage, rivalry, and reinvention.

Our latest Bravedog Journal article explores the evolution of UK club crests and balancing brand loyalty with commercial aspirations.

Take a look > https://bravedog.co.uk/journal/the-evolution-of-uk-football-club-logos-a-deep-dive-into-history-and-design

We're continuing our journal series exploring Purpose + Profit: Rethinking the Relationship That Powers Modern Brands

It's ok to acknowledge profit in the same way you would celebrate embracing purpose-led culture... it doesn't mean you don't care about the planet, saving whales or giving your team free fruit all day.

For a business to be truly sustainable, profit + purpose must co-exist...

Here's an insight > https://lnkd.in/e5AvSkwN