Freestyle Web Design

A leading semiconductor foundry owned by the Ministry of Defence, Octric, has shipped 1.5+ billion devices worldwide. Those products are advanced chips that are trusted in the most demanding applications that cover space, satellites and defence.

Their website wasn't telling the right story of the business today, and where it's intending to go. We were tasked to change that.

Built on Webflow, a change from our usual WordPress, we relished the opportunity and created a bold, visually led digital experience that aligns Octric's website with the technology they produce.

Crucially, it's fitted with robust security measures to minimise any cyber risk for a company with global ops.

Go and see the site here: https://www.octric.com/

Google Marketing Live 2026 was held a few weeks ago, and the changes announced are set to reshape how search works!

Here's what you need to know:

🔍 Search is no longer a list of websites.
AI Overviews can now summarise, compare and answer questions directly within Google. That could mean fewer direct website clicks, but it also creates new opportunities for brands to be featured in those AI-generated answers.

🎯 Keywords alone aren't enough anymore.
Google is getting better at understanding user intent through context and behaviour, not just matching search terms. High-quality content and a well-structured website are becoming even more important.

🏆 Brand authority matters more than ever.
Google's AI is more likely to surface brands it recognises as credible, trusted and relevant. Consistently building your reputation online is becoming a key part of being found.

There's a lot more information to digest, but that's exactly what we're here for. We stay on top of the latest developments so our clients can focus on running their businesses.

Want to know what these changes mean for your business specifically? Drop us a message or arrange a call.

https://freestyle.digital/