Retail Huddle

I’ll be unpacking the full conversation and my biggest takeaways in this week’s Retail Huddle newsletter.

Home fragrance has quietly become one of the most fascinating categories in retail.

I recently had the privilege of hosting a fireside conversation with Kate Woodhead, Head of Buying for Home at Harrods, at the inaugural London Home Fragrance Show, and the insights she shared genuinely changed the way I think about the category.

Some of the biggest takeaways?

✨ Customers are becoming true fragrance connoisseurs, seeking craftsmanship, complexity and the story behind the scent.

✨ The vessel is no longer just the packaging. It’s becoming part of the interior, with refills extending the life of an object customers choose to live with.

✨ The brands that will thrive won’t simply be the loudest. They’ll build authentic communities, understand their customer deeply and earn trust.

✨ Distribution is no longer just about securing listings. It’s about choosing the right retail partners and creating desirability by showing up in the right places.

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I can’t wait to share all the juicy insights with you.