In The Kitchen

How do you stay on top of creating your content? Here’s our 3 favourite tips…⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣ Plan! Having a solid content strategy and plan means you don’t waste time wondering what to post. Instead, you will know what to say, how to say it and create content that has purpose and is effective.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2️⃣ Batch! Setting aside a chunk of time to work on content creation each month or week means you always have content to schedule.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3️⃣ Repurpose! Turn that video into a series of Reels. Transcribe your podcasts and share as blog posts. Take your best performing Instagram posts and share them in a new format.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Do you have a process when it comes to your content? Let us know your tips! 👇🏼

A sneaky behind the scenes peek of a client project we’re working on 🤩 We’ve been having lots of fun creating content for clients lately and can’t wait to share more soon.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Content is at the heart of what we do at In The Kitchen. Authentic, purposeful content builds community and that’s the key to creating a sustainable business for the long-term.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Curious about how our content + community approach can help you grow? Send us a DM and let’s chat!

One of the lost common reasons for low engagement on social media is not asking for it!

Maybe you want your followers to sign up for a free trial, download a PDF template, head over to your landing page, or pick up the phone and call. Whatever it is, you need a call to action.

These are some of our favourite ways to encourage your audience to engage with your content.

Don’t forget to save this post to refer to in the future! 😉

Score your brand out of 10 against each of these criteria.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Distinctive - How unique is it? (10 = there is literally nothing else like this. 1 = There are loads of brands that do it this way)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Relevant - How well do you meet needs or solve problems for you target audience (10 = I’m like a 5l bottle of water after 3 dry days in the desert. 1 = I’m expensive mineral water in a house with a tap)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Memorable - You stay in people’s minds log after they encounter you - (10 = People remember me years later. 1 = who?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Authentic - You are trusted by your customers (10 = Complete trust that you stand up for your purpose and values, no matter what. 1 = They’ll say or do anything to get my business)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What did you score? If you’re lower than 8 on any of these criteria then maybe your brand needs some TLC.

There's over 4000 apps available on shopify. Here's a few we really like:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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PageFly - One of the weaknesses of shopify is it can be trickier than it needs to be to build new pages. Not with PageFly. Quickly and easily build effective, converting, sales driving landing pages that integrate with the design of your site. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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ReCharge - Our favourite subscriptions app. Great UX. Good analytics. Easy setup. Revenue boosting. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Bold - Up-sell. Cross-sell.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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GoAffPro - We've tried a few affiliate apps but this is our favourite and we've barely scraped the surface of its capabilities. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Klaviyo - Maybe not exactly an app but for us a vital part of nearly any e-commerce sales funnel ecosystem.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We're always on the lookout for new tools to try. Have you got any favourites?

Choosing the right campaign objective in Facebook can make a big difference to the performance of your ads. Before setting up your ads think about your business goals and what you want to achieve. We recommend having a range of ad types running to grow your reach, increase brand awareness, increase conversions and retarget your existing audience. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Brand awareness // Use this objective when you want to introduce your brand to a wider audience or increase awareness of your products and services.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Reach // To serve your ads to as much of your target audience as possible, use the Reach objective. This goal is designed to reach the maximum number of potential customers that your ad budget allows.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Traffic // Use when your goal is to send your target audience to a destination outside of Facebook. You can link to a blog post, a podcast episode, a landing page, or an app.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Engagement // Use when you want more people to interact with your ad with page likes and post engagements. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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App installs // Use this objective if you have an app and want to send customers to the App Store or the Google Play store.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Lead generation // Use Lead Generation when you want to collect customer data such as email addresses directly in facebook.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Messages // Go with the Messages objective when you want to start conversations with your target audience via Facebook Messenger, Instagram Direct, or WhatsApp Business.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Conversions // Use when you want your target audience to click through to your website and complete an action such as opting into a list or making a purchase.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Catalog // Use when you want to promote products from your catalog.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Store traffic // Use when you have multiple business locations and want to target potential customers nearby.

Since the very beginnings of email as a channel, there has been a strong focus on using click-through rate (CTR) to measure campaign performance. But this approach isn't always an effective indicator on how well your email marketing strategy is working.
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The problem is that a low open rate (the number of people who actually open your email) can dilute your click-through rate, even if a large percentage of the recipients who opened your email clicked through to your website. So what can we measure instead?
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Click-to-open-rate (CTOR).
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Click-to-open rate measures the percentage of unique recipients who clicked on a link AFTER opening your email. This gives an indication of how strong the performance of your email content is and how successful your calls to action are.
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It goes without saying, that if you generally have a low open rate you might want to reassess your subject line strategy, but measuring your CTOR helps you explore what content your email audience is engaging with.