GCM Turkey Partner

Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation, it can feel like the goalpost is always moving.

And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to year.

Check out this helpful post from HubSpot

"25 SEO Trends to Leverage in 2023"

https://blog.hubspot.com/marketing/seo-trends

*COURSE AVAILABLE*

Are you thinking about a career change?

Looking for a role where you'll learn more about understanding data in your organisation?

Or do you want to upskill your team in this area?

Check out our BCS accredited online course "Foundation Award in Understanding Data In Your Organisation"

In this course you'll learn more about the:

- The types of data and the data lifecycle,
- Structured and unstructured data,
- Data Architecture, Data Analysis &
- Data quality and compliance.

You can sign up now for immediate access to get started on your learning journey.

Head to:

https://www.ducodigitaltraining.com/courses/understanding-data-in-your-organisation-bcs-foundation-award

Depending on how you view it, the cost-of-living crisis has either presented a crisis in marketing effectiveness, or it has created an environment of profound opportunity for marketers.

While squeezed consumer wallets have made it harder to elicit a specific acquisition or sale in response to marketing comms, the need to nurture customers through difficult times becomes a role of fundamental importance for brands.

Check out this post from The Drum

"Why is email marketing becoming more effective in 2023?"

https://www.thedrum.com/profile/data-marketing-association/news/why-is-email-marketing-becoming-more-effective-in-2023

Email marketing is one of the most powerful marketing tools available to small businesses. It's a cost-effective way to reach your target audience, build relationships with customers, and drive sales.

In fact, email marketing has an average ROI of roughly £38 for every £1 spent. That's more than any other marketing channel, including social media, paid advertising, and search engine optimisation.

So how can you use email marketing to grow your business?

Read our new blog post now:

"The Power of Email Marketing for Your Business"

https://ducodigital.com/blog/the-power-of-email-marketing-for-your-business