Da Capo Digital

Everyone worries about the other concert on the same night.

Honestly? That's rarely the problem.

You're not really up against the orchestra across town.
You're up against the sofa, the telly, a long week, and "we'll catch the next one." The whole comfortable world of staying in.

Which is oddly good news.

It means shouting the date louder is never going to help.
You have to make your concert feel worth leaving the house for.

The feeling, the story, the reason. That's the bit that sells tickets.

What's your usual excuse for missing a concert?