Eight Group

Personalisation is often seen in emails but not always in print.

Variable data means every piece in a print run can be unique...
* Individual names and addresses
* Tailored offers based on purchase history.
* Different creative versions by segment
* Personalised QR codes linking to unique landing pages.

We're no strangers to producing personalised direct mail for charity campaigns, retail brands and B2B acquisition and the results consistently outperform generic versions.

The technology has been there for years. The barrier is usually data quality and setup. Which is why we combine our data services with our print production.

Ready to personalise your next mail campaign? https://bit.ly/4wVOOZ9

Good marketing isn't magic, it's joined up thinking.

From Brief to Broadcast is a podcast with five episodes of straight-talking multichannel marketing insight with the people actually doing the work.

👉 Why digital brands are quietly coming back to direct mail
👉 The data mistakes that kill campaigns before they've even launched
👉 What most marketers still get wrong about print technology
👉 How to actually join up print and digital across the full customer journey

No fluff, just honest conversations about what's working and why. So if your in marketing and enjoy a 30 min podcast, this one is for you.

🎙️ Available now on YouTube, Spotify & Apple
https://bit.ly/4peLOT5