Impression
19/06/2026
Open-source Marketing Mix Modelling (MMM) gives you total control over your marketing attribution, but picking the right codebase can feel overwhelming 📊
Do you opt for the automated stakeholder reports of Meta's Robyn, the geo-level strengths of Google's Meridian, or the complete independent flexibility of PyMC Marketing?
We've just published a platform-agnostic blueprint breaking down the pros, cons, and data requirements of the big three open-source frameworks.
If you are planning to build a modern marketing measurement strategy, this guide is for you 👇
https://impression.tips/4uAVARm
Finding your competitive edge as a marketer is hard work. But when you join events like these, you will leave with a game-changing new strategy 🚀 👇
Last month at TikTok, we brought together some of the most talented minds in SEO, Digital PR and Social to help you truly understand this new ecosystem and give you the actionable strategies you need to thrive.
Want to be involved with events like these? Sign up to our newsletter to be the first to know about our next events:
https://impression.tips/4vFOJav
A lot of brands aren’t failing. They’re just invisible. 👻
Growth stalls when brands aren’t showing up in the places their audiences actually discover, search for and talk about them. 💬
And the way people discover brands today has changed.
It’s no longer one channel, one platform or one moment of attention.
That’s why we talk about unrestricted visibility — building ideas that work across PR, social, creators and search so brands appear across the systems people actually use to explore, scroll and share. ⭕
In this video, our Director, Head of PR & Social, Hannah Craig explains why modern visibility means thinking beyond individual channels and designing ideas that travel.
Watch our video to find out more 🤩
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