TLG Design Studio

Meet Amethyst Rose VA

I’m so excited to share Kelly’s new branding.

This project was about so much more than creating a new look. Kelly had outgrown her old brand, and it no longer reflected where she is now, how her business has evolved, or the level she’s operating at. So this rebrand was really about creating something that felt more aligned, something that reflects both her growth and the way she supports her clients.

At the heart of the identity is the geometric rose icon, which blends the symbolism of growth and resilience with the clarity and balance of an amethyst crystal. I really wanted the mark to feel meaningful as well as refined - something that held both softness and strength.

Visually, the direction leans editorial, sophisticated and empowering, with subtle gothic and alchemical influences. Those details weren’t just a style choice, they were a way of weaving snippets of Kelly’s personality and personal interests into the brand, so the identity feels more distinctive, more personal and more true to who she is.

Rich amethyst tones, dusky purples, deep burgundy accents and elegant typography bring depth, clarity and quiet confidence, while textured details and refined layouts add a sense of transformation and intention throughout.

Everything was designed to reflect Kelly’s approach to business support:
• Calm over chaos
• Structure without rigidity
• Straight-talking support with soul

It’s not just about admin support, it’s about helping women-led businesses create more headspace, stronger systems and room to grow with confidence.

One of my favourite things about this project is how aligned it feels. It’s strategic, elevated and still deeply human, which is exactly what great branding should be.
A brand identity designed to support the next chapter of growth.

Thank you Kelly, for trusting me with this next chapter of your brand, it’s been such a special one to bring to life.