Key Principles

🤩Testimonial Tuesday🤩

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Are your Google Ads RSAs actually working or just ticking boxes? 📊

Responsive Search Ads are now the default in every Search campaign. But most advertisers are building them wrong.

The result? Generic ads that blend into the background and underperform.

Here's what separates a weak RSA from a strong one:

✅ Genuine variation in headlines, not just the same idea reworded
✅ Benefit-led messaging that speaks to your customer's problem
✅ Trust signals that reduce hesitation
✅ Descriptions that add new information, not repetition
✅ Landing pages that match what the ad promises

And one thing worth knowing: a high Ad Strength score doesn't mean your ad is actually performing. It just means Google likes the format.

We've put together a full guide on how to build RSAs properly, from setup to ongoing optimisation.

Read it here: https://www.keyprinciples.co.uk/rsa-google-ads/

How To Create The Optimal RSA Google Ads | Key Principles A practical guide to building high-performing Responsive Search Ads, covering setup, common mistakes, and ongoing optimisation strategies.