Adzooma

Most brands lose Prime Day before it starts.

They plan for a 24-hour sprint. But the data tells a different story.

Prime Day is a 4-day buying cycle, and it moves in a predictable rhythm of browsing and buying phases. Miss that pattern, and you're spending budget when shoppers are researching, and going dark when they're ready to buy.

Want to know how to structure your bidding strategies, scale budgets dynamically, and stay ahead of the competition during this high-demand period?

Our latest blog post outlines the step-by-step roadmap for PPC pros.

Read it here: https://vist.ly/56f4m