Engine Creative

Happy Christmas to you and yours from everybody here at Engine Creative🎄🦃🥂

Your identity is made up of so much more than your logo, tagline, and colour palette:

- Voice 🗣️
- Values 🤝
- Mission 🎯
- Imagery 🌇
- Message 📨
- Personality 🌟
- and more...

It's the first and lasting impression you leave on your audience.

Brand identity represents the essence of a company, product, or service, and is how you create comms that cut through.

Although brand identity components are individual, they all must work together to create a consistent brand message.

Is your brand considering all of this?

The pace that AI is developing is incredible, but let's put it into perspective a little bit.

The two images below are just 7 months apart (warranted our creative director got a little better at prompts), the difference is mind-blowing 🤯

Of course, the classic AI hands are still present 👏

You've probably heard us talk about AI a lot lately, well today we're excited to announce the launch of our latest white paper titled: The Impact of Artificial Intelligence on the Creative Industry. BTW you can download this for FREE!

The study, which surveyed creatives across various roles, ages, experience, and industries, provides unprecedented insights into the attitudes, concerns, and expectations surrounding AI in the creative space 🤖🎨

Here are some of our key findings:

• The creative industry is highly aware of AI's presence and potential impact.

• Most creatives believe that AI will improve or streamline their workflow (71.7%) and expect it to impact their roles within the next decade (74.3%).

• Only a small percentage (6.2%) of respondents strongly agreed that AI threatens their job security.

• While opinions on AI's long-term potential are divided, the majority are cautiously optimistic.

• Nearly two-thirds of professionals recognise AI's transformative potential and believe that those who do not adopt it will be left behind by competitors.

Want to learn more? We don't blame you, download the white paper below for free 👇

Industry tip #6, this tip is from our development team and is for anyone starting out in programming or looking to learn more 🧠

"If you are starting out in the programming industry, one of my main pieces of advice is to keep it simple and have a clear basic understanding. If you have the groundwork in front of you, you can easily build upon it. Don't go bounding into the deep end, start small and build up."